The integration of technology throughout the building also allows SDE to serve the technological requirements of its studio. The new space at 70 St Mary Axe is also designed to be as sustainable as possible, futureproofing the studio for the next 10 years.
![innovative interiors construction innovative interiors construction](http://iic.bz/images/tn-fulginiti-1.jpg)
They are organised across four teams including: Product Design, Product Innovation, User Experience and Trend Experience. As well as finding ways to preserve design heritage, they also forecast the future and are involved in every stage of the product development cycle. Samsung Design Europe is a melting pot of cross-disciplinary design studio aficionados whose work reflects Europe’s rich cultural heritage. We always knew that this would be a place for a collective of ‘future thinkers’, and the sense of place and atmosphere that we have strived to deliver are, we hope, conducive to the creative thinking and problem solving that is SDE’s lifeblood.”ĭavid Bishop, Design Director at Oktra, added: “The finished workspace is a stunning realisation of the client’s vision for a collaborative, unifying working environment and, for a studio like Samsung Design Europe, it’s going to reinforce their brand image on a daily basis for staff and visitors at St. We want the Samsu ng office to have all the qualities that are enjoyable about your home – a softness, a sense of calm, a h igh degree of tactility, spaces to congregate, spaces to which one can withdraw…but all the while nurturing that sense of welcome, of belonging, of enjoyment. Luke McLaren says “ The new Samsung Design Europe workplace is a great example of how the ‘office’ is rapidly changing to provide a more human and personally engaging environment which, in many ways, consigns the formality of the workspace to the past and instead embraces a more relaxed, informal and experiential place of work. The project was developed with a clear brief to place forward thinking and unexpectedly personal design at the forefront of their approach – befitting a team committed to researching and developing how we will engage with products and technologyin the future. McLaren Excell were taken on board to develop a scheme which sought to re-define the working environment and design a space more attuned with the way Samsung Design Europe work and think. Designed by award-winning British architecture and interiors practice McLaren Excell, this human-inspired, minimalistic space sits at the crossroads of the vibrant City and the dynamism of Shoreditch. LONDON, UK – 13 th December 2021 – As it marks its 20-year anniversary, Samsung Design Europe (SDE) today announced its relocation to an iconic new design space set in the heart of London’s Square Mile – 70 St Mary Axe. A unique, human-led working space - sensitively designed, ready for the future